Next Up was founded by William Palmer, a practicing high school counselor with nearly 20 years of experience. William holds an MSEd in Counseling from Hofstra University and serves as Department Chair at an IB World School. He works directly with every family, so you always know who is guiding your student.

The earlier the better, but it is never too late. Freshman and sophomore years are ideal for shaping course selection, activities, and leadership. Junior year is when the application process truly takes shape. Even seniors with deadlines approaching can benefit from focused support.

You work with one advisor from your first meeting to your final decision. There is no handoff between team members and no starting over with someone new. William is also a current school counselor, so his guidance reflects what admissions offices are looking for right now.

Yes. As a former Division I athlete, William knows the NCAA Eligibility Center inside and out. He can calculate core NCAA GPA, review course requirements, and help families navigate recruitment with confidence.

No. Your essays should sound like you, and admissions officers can tell when they don’t. William helps you brainstorm ideas and shape your strategy. The words and the story always remain your own.

It is a relaxed 20 minute conversation about your student’s goals, timeline, and questions. We will talk through which option makes sense for your family. There is no pressure and no obligation.

Pricing depends on the plan and the level of support your student needs. We share full details during the free consultation so we can recommend the option that fits best.

Parents are kept informed at every stage. William helps set clear timelines and expectations so the whole family stays on the same page, which takes much of the stress out of the process.

Fill out the contact form to schedule your free 20 minute consultation. William will reach out personally to find a time that works for you.